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The Harris Interactive AG guarantee:

  • No passing on of your personal data to third parties
  • No advertising
  • No profiling
  • No spam

One cornerstone of our company policy is the strictly confidential treatment of your personal data.

We are members of several recognised organisations (ESOMAR, BVM) and abide by their data protection regulations and the ethical guidelines relevant to market research studies. Furthermore, we are registered as a data processing enterprise with the commission for data protection Hamburg, as well as regularly audited by the German Technical Inspection Authority to comply with data protection legislation.

Only Harris Interactive AG is able to view the information transmitted by you.

Thus, your data is treated in the strictest of confidence and is not passed on to any third parties.

Companies receive anonymous evaluation results of our surveys only.

An example would be, "23% of the female respondents can imagine buying a notebook with the functions X and Y." Personal data is never passed on to third parties.


We are using cookies to better understand the usage of our Website as well as for market research purposes. For example, cookies help us to understand if respondents who have seen a banner can recall its message. Cookies can be deleted anytime (see here for more instructions). In this case, however you will not be able to participate in some projects. In any case, we guarantee to protect your personal information and to pass on only anonymized data.

Project related data, i.e. your answers within the scope of our tests, is not saved by Harris Interactive AG in connection with your personal details in any way.

This prevents us from being able to find out more about you as a person (profiling). Should - in certain instances - we wish to add characteristics such as your current car to your core data, this will only be done with your expressed agreement. The storage of such characteristics only serves to make the selection process for our tests simpler.

Incidentally: Should you no longer be interested in co-operating with Harris Interactive AG, just send us an e-mail with the subject heading: cancel registration. Your details will then immediately be deleted from our server in their entirety.

Harris Interactive AG is a member of the professional association of market and social researchers (BVM) . It is compulsory for our company to adhere to the guidelines and recommendations of this association.

If you have further questions regarding the treatment of stored data, please feel free to contact us.